SQuishimals
Art Director- Djimon Wilkins
Category- Packaging, Production
For this project, I created a hangtag for a fictional plush toy brand, Squishimals, focusing on the packaging and production design. Squishimals is a brand focused on making high quality plush toys of various creatures that provide comfort, support, and playability to customers. The hangtag was designed to be both functional and visually appealing, with an emphasis on clear, vibrant branding. I aimed to create a cohesive and engaging design that reflects the personality of the brand while ensuring the practical aspects of the packaging were met. The design captures the playful essence of Squishimals while maintaining a professional and engaging approach, ensuring a seamless experience for both customers and manufacturers.
CONCEPT
My process began with a brainstorming phase where I sketched various concepts for both the Squishimals logo and plush toy. I explored different styles, colors, and themes to best represent Squishimals as a brand, keeping in mind the playful and approachable nature I wanted them to have. Once I had a clear direction, I moved on to developing Malcolm, the mako shark character. I created a multi-angle concept of Malcolm to ensure that his design would be versatile and recognizable from different perspectives. This was an essential step for the hangtag, as it would serve as the main visual element. After refining the character design, I integrated him into the hangtag layout, ensuring the visuals complemented the packaging design for a cohesive and polished final product.
Hang tag Design
